Geo targeting is a technology whereby ‘cookies’ are used to determine the location of a website visitor. Cookies are little markers or pieces of text that are placed on a person’s browser and stored. Once the cookie has been placed, business owners can deliver content to that person based on their location or other criteria.

The way your business benefits from this technology is that many pay-per-click advertising programs like Google AdWords, Facebook advertising and other programs offer geo targeting as an option when you’re designing or setting up your advertising campaign.

Following are some major benefits of Geo targeting:

• This Technology Saves You Money: When you’re able to focus specifically on demographic characteristics for your audience, you don’t waste clicks, exposures or money on people who won’t benefit or be interested in your product or service. Quite simply, geo targeting helps each click you pay for count.
• Create Highly Targeted Ads: One of the advantages of PPC is that you can create more targeted advertisements. Originally, keywords were the only resource you had to target prospects. Now, you can fine-tune your advertisements for each market. Imagine being able to create specific advertisements based on your prospect’s demographics.
• Improved Results From Your Advertising: Your click-through rate will produce better advertising results when you’re able to fine-tune each ad for your chosen demographic. A better return on your investment is always welcome.